Skype and Foursquare will definitely be on PS Vita, and all Vita games will be sold from the PS Store as well as in shops.
Sony even carved some time out to focus on PlayStation Move, which will welcome exclusive new first-party games Move Fitness and DanceStar Party - made by the SingStar team.
Predictably, Uncharted 3 wowed, courtesy of a new, aeroplane-focused on-stage demo. But Sony did manage to surprised us with Infamous 2: Festival of Blood - a gory, vampire-themed PSN game that may or may not require Infamous 2 to play.
We even got to meet new Sony Europe boss Jim Ryan, who was introduced and welcomed to the stage by the man whose job he inherits on 1st September: Andrew House (he's moving higher up within Sony).
Eurogamer's full, blow-by-blow account of the conference is below.
Our live coverage of this event has finished.
Hello from Germany! We're all seated in the Gurzenich Köln, which has - I think it's safe to say - the most dazzling light fittings I've seen so far in Cologne.
每 Martin Robinson
Amazon may have leaked the rumoured PS3 Gamescom price cut. £215 for 320GB PS3, £192 for 160GB PS3.
每 Robert Purchese
So, it's Sony's Gamescom conference. After a somewhat underwhelming performance from EA, here's hoping for some genuine news.
每 Martin Robinson
Here's some odds I've made up! 2/1 that Sony announce a price cut for the PS3 (and it looks like Amazon has already jumped the gun on that one), 5/1 that we the PS3 gets some Battlefield 3 exclusives and 10/1 that we get a release date for Vita.
每 Martin Robinson
1000/1 that Gabe Newell saunters on stage to Basshunter's Dota and announces some PS3 exclusivity for the soon to be unveiled sequel. I live in hope.
每 Martin Robinson
Pounding Euro house dims briefly as we get the 15 minute call.
每 Martin Robinson
Every seat in the conference hall had some bottled water on it. Thanks Sony!
每 Martin Robinson
As you've asked, the proscenium in the Gurzenich Köln is one of the better ones I've seen at a games conference venue - just behind the one at this year's Ubi conference at E3.
每 Martin Robinson
Oh sorry, you didn't ask, did you?
每 Martin Robinson
This'll be new SCEE boss Jim Ryan's first conference under the spotlight. Good luck Jim!
每 Martin Robinson
He's been in intensive media training this past week. Imagine it's a bit like that Rocky montage, but more Power Point.
每 Martin Robinson
每 Tom Phillips
Who wants to play a drinking game! Take a shot every time you see a trailer with a gritty dubstep soundtrack.
每 Martin Robinson
I'll play along, but I've only got this bottle of complimentary water to sip.
每 Martin Robinson
I've got some Coke. *burp*
每 Oli Welsh
EA's John Riccy-tic is standing at the front of the auditorium, scanning the crowd like the sexy fox that he is.
每 Martin Robinson
I think he'd make my list of top ten gaming hunks - keep an eye on the site for that feature soon!
每 Martin Robinson
Ken Levine's number one, obv.
每 Martin Robinson
He's silver and sexy, like a spoon.
每 Martin Robinson
I can confirm reports that Lady Gaga is being piped out right now. Johnny's trying his hardest not to dance, and this live feed gets camper by the second.
每 Martin Robinson
10 minute delay just announced.
每 Martin Robinson
Go take a slash or top up that whiskey bottle. Or both at the same time, if you're that way inclined.
每 Martin Robinson
At Claudiov0.1's request it's time for some trivia to ease the pain of waiting.
每 Martin Robinson
Some say mahogany, but I'm not sure. Could anyone who's on something more reliable than a 3G dongle go and ask Wikipedia?
每 Martin Robinson
Not exactly trivia, but an important question nevertheless.
每 Martin Robinson
I'm pretty sure it was a veneer. Not real wood. I'm sorry.
每 Oli Welsh
Take your seats! It'll be starting shortly!
每 Martin Robinson
One final update on sexy as a spoon silver fox John Riccy-tic - he's deep in conversation, and from this angle and with those over-sized frames he's wearing he looks like a total hipster.
每 Martin Robinson
I'm not just calling him John Riccy-tic because I can never spell his surname. Honest.
每 Martin Robinson
Disembodied voice and a request to switch our phones to silent. Exciting stuff.
每 Martin Robinson
And we're go!
每 Martin Robinson
Uncharted 3, Journey, AC: Revelations and F1 2011 feature in the sizzle reel. No dubstep yet, but you can have a drink anyway.
每 Martin Robinson
Moving on to Vita now - which will play a big part in this conference.
每 Martin Robinson
It's Andrew House!
每 Martin Robinson
Discussing the importance of the European market. Rocking a smart casual look, but he just misses out on the top ten hunks list.
每 Martin Robinson
"We're continually challenging the industry in our connectivity." Indeed.
每 Martin Robinson
An overlook of the services available on PS3 - lovefilm, BBC etc. It's an impressive lot.
每 Martin Robinson
And now on to 3D - perhaps we'll hear some more on the PS 3D TV we first saw at E3.
每 Martin Robinson
"And with a dynamic industry comes a change of leadership." It's the changing of the guard.
每 Martin Robinson
Jim's been a part of PlayStation for 17 years, so he's a good candidate. I'm genuinely excited to see him take the stage.
每 Martin Robinson
Jim Ryan takes the stage!
每 Martin Robinson
Rocking an open-necked look with what's an audacious choice of shirt. He could be troubling the top ten list if he keeps this up.
每 Martin Robinson
Vita's up next - and a look at it's social networking capabilities.
每 Martin Robinson
Reiterating that two SKUs will be available - wi-fi and 3G.
每 Martin Robinson
Near: text chat with friend. LiveArea: comment on your friend's updates etc.
每 Martin Robinson
And now the established social networks - Facebook's got a bespoke app which looks smart, and Twitter and Foursquare feature.
每 Martin Robinson
All Vita games to be available on PlayStation Store.
每 Martin Robinson
Finally, the browser - which again looks clean and smart, making the most of the touch screen.
每 Martin Robinson
In terms of connectivity, the Vita does look impressive. Pity those without 3G though.
每 Martin Robinson
Hmm, that screen does look great for browsing.
每 Martin Robinson
Michael Denny! Not to be confused with lounge musician Martin Denny, who a friend named their cat after.
每 Martin Robinson
Denny's gone for the standard distressed jeans and pale blue shirt look. Standard.
每 Martin Robinson
Doesn't make the list, btw.
每 Martin Robinson
Resistance Burning Skies - the first time we've seen the name.
每 Martin Robinson
Developed by Nihilistic, who are taking to the stage to demo the game.
每 Martin Robinson
We're down to see this later in the week, so expect some impressions soon.
每 Martin Robinson
You play a New York fireman. And that means you get an axe!
每 Martin Robinson
"All the buttons are where they should be, and you can just pick up and play."
每 Martin Robinson
Well, it looks like Resistance. A good looking game, if understandably not as handsome as the PS3 outings.
每 Martin Robinson
Quite an epic skybox as the action moves outside. That reminds me: Resistance 2's skyboxes were gorgeous, weren't they?
每 Martin Robinson
True to Resistance tradition, the weaponry's novel. A few new Chimeran guns show the same kind of imagination that Insomniac bought to the games.
每 Martin Robinson
Short but sweet demo - as I said, we'll be bringing you a full preview later in the week.
每 Martin Robinson
LittleBigPlanet's perfect for the Vita and it's touch controls, says Denny as he stares blankly at the rafters. I think he's distracted by the proscenium.
每 Martin Robinson
Oh, that's really cool - taking photos and using them as textures/objects in LBP Vita.
每 Martin Robinson
It does look charming, but I sense some LittleBigPlanet fatigue out there.
每 Martin Robinson
Reality Fighters now, the game from the Invizimal's devs.
每 Martin Robinson
A very heavy focus on ARG for this game, which we'll see demonstrated now.
每 Martin Robinson
And we'll also get some over-enthusiastic commentary. It's Denny vs. Ryan - they've both been scanned into the game. Who'll win? Place your bets now!
每 Martin Robinson
My money's on Jim Ryan. He's well tonk.
每 Martin Robinson
The fighting's simple stuff on a 2D plane, but the ARG elements are pretty impressive.
每 Martin Robinson
A new IP for Vita now.
每 Martin Robinson
Escape Plan being introduced.
每 Martin Robinson
A black and white aesthetic that's part street art and part bondage gear. Saucy.
每 Martin Robinson
Lil & Laarg are the two main characters, and you've go to help them escape various rooms.
每 Martin Robinson
Cue lots of slapstick puzzling.
每 Martin Robinson
So, is this what happened to Little and Large then?
每 Martin Robinson
Jim Ryan's back on stage now, waving around his mighty hands as he talks about third party games.
每 Martin Robinson
Assassin's Creed game, a new story.
每 Martin Robinson
And FIFA.
每 Martin Robinson
And! BioShock, Dust, Call of Duty, Star Drone and loads more!
每 Martin Robinson
Virtua Tennis 4, by the way, is supposed to be shaping up really well, using the touch screen controls well. Will be having a look later this week.
每 Martin Robinson
And here's one from the leftfield - a new PSP.
每 Martin Robinson
A value model of the old PSP, priced at 99 EUR.
每 Martin Robinson
It's the old pill shape, and it's got slightly cleaner lines. I'd buy that for a dollar. Or 99 of them, anyway.
每 Martin Robinson
Now Move, which Ryan claims has built incredible momentum since its launch last year. I'd beg to differ on that one.
每 Martin Robinson
This'll be a shot in the arm though - FIFA will support Move. How will it work? Here's hoping it'll be like the brilliant Wii versions of PES.
每 Martin Robinson
Move Fitness announced! Coming later this year.
每 Martin Robinson
Lots of bright, breezy and bloody strenuous mini-games, so a little like EA Sports Active. Will it trump the unstoppable Zumba Fitness though?
每 Martin Robinson
Staying with Move now, and looking at the support it's mustered so far. Resistance 3 and the Move pack for LittleBigPlanet are the big-hitters coming in Q4.
每 Martin Robinson
Another sizzle reel, and still no dubstep, sadly. You've probably polished off that bottle of whiskey by now though.
每 Martin Robinson
Ninja Gaiden made a brief appearance in the reel, which could be interesting. Could not be, though.
每 Martin Robinson
Another new game, and it's a casual one this time - DanceStar Party, from the SingStar bods.
每 Martin Robinson
Like SingStar, it'll feature music videos and will be supported by acres of DLC on the PlayStation Store.
每 Martin Robinson
And, like SingStar, you'll be able to upload videos. And watch ones that have been uploading, should you be into that.
每 Martin Robinson
The dubstep has arrived! I'm going to down a bottle of meths to celebrate.
每 Martin Robinson
Um, I don't think this is related to a game in particular. More a dance performance that embodies the possibilities of Move.
每 Martin Robinson
When they first showed off the Atari 2600, did they have to convince people with a conceptual dance routine like this? Send me a video please!
每 Martin Robinson
If you like brown, your time has come: Resistance 3's about to get a showing.
每 Martin Robinson
A trailer, inspired by the Olly Moss designed boxart for the game. It's stylish stuff told in the colours of Soviet propaganda.
每 Martin Robinson
7th September release for that one, in case you'd forgot. Gosh that's come round quick.
每 Martin Robinson
A look at a Sucker Punch game - is this more infamous?
每 Martin Robinson
Yes it is. And guess what! It's zombie DLC!
每 Martin Robinson
Called Festival of Blood, it's out later this year. And it's vampires, not zombies. Sorry!
每 Martin Robinson
Jim Ryan onstage again, flexing his oak-like neck as he tells us about Uncharted 3.
每 Martin Robinson
Always nice to have an excuse to sit and watch some Uncharted. Here's hoping it's something new.
每 Martin Robinson
Which it kind of is. This level was shown behind closed doors at E3 earlier this year. SPOILER: there's a wicked bit with a plane in a minute!
每 Martin Robinson
And Naughty Dog's Olly Maier, if you're keeping score, is wearing a big carnation. He's also got a moustache, the big dandy.
每 Martin Robinson
Interesting bit of trivia which I might have nicked from a site I used to work for: Elena's been spotted wearing a wedding ring in the trailers for Uncharted 3.
每 Martin Robinson
Predictably, it looks amazing. Drake involved in a punch-up in the cargo hold of a plane. This is the bit I like!
每 Martin Robinson
Rousing applause for Uncharted 3, and well deserved.
每 Martin Robinson
The ruggedly handsome Jim Ryan back on stage, talking about the PS TV.
每 Martin Robinson
As seen at E3, it's a 3D TV which can do split-signal gaming for two players.
每 Martin Robinson
Coming out this year in Europe, 499 EUR and comes with two pairs of glasses. I'd buy that for a dollar etc...
每 Martin Robinson
The PS3 price cut, as predicted. 249 EUR, 249 USD.
每 Martin Robinson
As Andrew House points out, with the new budget PSP, the 3D TV and the cheaper PS3 it's a great line-up Sony has. I agree Andrew!
每 Martin Robinson
And that's a wrap! I'm off to hunt down Jim Ryan and see if I can give his hulking thighs a squeeze. Thanks everyone!