Dance crap, win Pink tickets
Dance Factory video compo.
To paraphrase the Arctic Monkeys, Codemasters bets that you look like an idiot on the Internet - and so they've set up a competition to find out.
The idea is to record a video of yourself dancing - whether you're good or bad - and if the viewing public recommend you then you could win tickets to see Pink play at Wembley Arena.
Obviously it's all part of a push to promote PlayStation 2 rhythm-action game Dance Factory, which features songs by the Pussycat Dolls and others, and allows you to dance to music from any other CD you happen to throw in the disc drive.
All you have to do to enter the competition is upload a video of yourself dancing to the Dance and Win website. Each week someone will get their hands on five tickets for the gig.
Better yet, the winners will be entered into a grand final, and victory there means you get upgraded to VIP status, with chauffeur-driven limo and hotel accommodation in London for the night of the gig.
And if you're simply awful, you might end up in the "Dance Disasters" section instead.
The competition runs until October 13th, and anybody voting on the videos gets entered into a prize draw to win a copy of the game and a dance mat.