At 18.30 GMT (10.30 PST), Sony Worldwide Studios president Phil Harrison will be taking the stage at the Game Developers Conference in San Francisco to deliver his long-awaited keynote - the first time that Sony has set out its stall in public since the US and Japanese launches of the PS3 late last year.
We're expecting to hear plenty from Phil about the company's online plans, and we've been promised some brand new games to look at as well as a demonstration of the future of the PS3's network service. Will it be enough to silence Sony's vocal critics? Only time will tell - but for now, roll up, ladies and gents, the keynote circus is back in town and tonight's performance should be a good 'un.
We'll be kicking off Live Text from San Francisco on this page just ahead of half six, or as soon as Ellie can think of some wry observations to make about being in a massive room with 4,000 game developers. As ever, you don't need to refresh the page unless you're on some kind of fossilised Browser of the Ancients, because our amazing Interweb Technology will deliver the latest morsels of text right to your eyes without intervention. Magic!
We'll also be continually updating our gallery with Pat-pics from the conference, so make sure you get a load of them elsewhere on the site.
Our live coverage of this event has finished.
Hello readers! We're just waiting for the GDC team to come online. They shouldn't be long!
每 Mark Kennedy
Hello everyone. It's all getting ready to go. Sit back, grab some popcorn, and don't touch F5.
每 Robert Purchese
There's giant footballs bouncing all over the shop. Don't they know we're trying to work?
每 Robert Purchese
Ow!
每 Robert Purchese
Here's big Phil!
每 Robert Purchese
Title of the speech today is Game 3.0, he says.
每 Robert Purchese
He's talking about Web 2.0 Do you know how many times we've heard that this week?
每 Robert Purchese
He's slowly moving onto Game 3.0...
每 Robert Purchese
PS3 Home announced. An avatar-based network for PlayStation 3.
每 Robert Purchese
Whoopsie. There's some presentation glitches, but big Phil's made a sterling recovery.
每 Robert Purchese
"Home is a 3D community". He's showing character customisation. Talking to another user he typed "ho" instead of "hi".
每 Robert Purchese
He's showing off the World Map. "We've talked about the public spaces, let's talk about the private spaces"
每 Robert Purchese
Everyone has their own apartment - you can customise it to your heart's content.
每 Robert Purchese
The first thing you can do is change the wallpaper. It's all about "tricking out" your apartment. Harrison's using the example of Resistance wallpaper.
每 Robert Purchese
There's all sorts of furniture you can have, like a chair. You can put it wherever you like and it's physics based, so you can pile all your furniture in the corner if you like.
每 Robert Purchese
You can take any content that's yours on your PS3 hard disk drive and use it in your apartment. For example, Harrison's putting a big picture frame on his wall showing a photo from his hard drive.
每 Robert Purchese
He's going to "customise the experience" with some user generated content.
每 Robert Purchese
Harrison's taking a photo of the audience!
每 Robert Purchese
There's a nice patio where some of Phil's chums are having a party. His avatar is dancing. Embarassingly.
每 Robert Purchese
He's throwing a bravia TV down the stairs. It hasn't broken. "Just like in the real world, in the virtual world Sony technology is still reliable."
每 Robert Purchese
We're in a movie theatre now.
每 Robert Purchese
You can get the content you want to watch when you want to watch it. We're seeing a Spider-Man 3 trailer.
每 Robert Purchese
You can have specific TV shows and movies that you can access by walking through virtual doors. You can chat with your friends about the trailers you've seen - "It's a great way of building community."
每 Robert Purchese
It's not just about Sony brands or games, though. We're looking at a map now, with icons like SEGA, THQ, Ubisoft.
每 Robert Purchese
In the future, you might see the logo of a shop, a coffee company, a magazine.
每 Robert Purchese
Now we're in some kind of virtual room - it's all neon and shiny. There's a series of doors which you can walk through to see different games.
每 Robert Purchese
There are sub rooms where you can check out mini-games - there's a driving range and a three-point basketball room.
每 Robert Purchese
You navigate between the World Map with a virtual PSP.
每 Robert Purchese
Now it's time for the Hall of Fame, "A place where you can customise your physical environment to represent the trophies you've won in PS3 games."
每 Robert Purchese
You can invite friends into your Hall of Fame so they can see your trophies and admire your MAD SKILLZ.
每 Robert Purchese
(He didn't actually say MAD SKILLZ.)
每 Robert Purchese
They're not boring old silver cups - they're 3D things like statues of game characters.
每 Robert Purchese
You can also bring up old trophies that perhaps you don't want to display in your Hall of Fame.
每 Robert Purchese
"But it's not just about the games you own" - it's about the entire network, and being able to see the trophies other people have won.
每 Robert Purchese
It's a giant room with billions of trophies in! It's just like the Star Wars senate!
每 Robert Purchese
That's the Home bit over, then. What's next?
每 Robert Purchese
Oh, he's summarising...
每 Robert Purchese
"It's a unique real-time 3D community". Avatar based, free to download, free to use and launched directly through the XMB. There are public and private spaces for every user.
每 Robert Purchese
In The Future, you'll be able to have more sophisticated clothing and Pets!
每 Robert Purchese
It's an easy platform to create, for both game and non-game brands.
每 Robert Purchese
The beta starts in April, and it's all launching in autumn 2007. Now it really is the end of the Home bit.
每 Robert Purchese
Time for Singstar. It's sold 7 million units on PS2 and delivered over 200 million songs, don't you know. They're expanding it for PS3, obviously. Harrison won't be singing.
每 Robert Purchese
Time for Singstar. It's sold 7 million units on PS2 and delivered over 200 million songs, don't you know. They're expanding it for PS3, obviously. Harrison won't be singing.
每 Robert Purchese
Time for a trip to the SingStore. Avril Lavigne. Ugh.
每 Robert Purchese
Belinda Carlisle! A-Ha! It's 1992!
每 Robert Purchese
In the My Media Gallery, you can share your performances with others. You film them with an EyeToy or web camera.
每 Robert Purchese
[Internet problems abound, we'll be right back.]
每 Robert Purchese
[Perhaps Harrison has taken Ellie hostage...]
每 Robert Purchese
Media Molecule are now on stage. Ex-Lionhead man Chris Healy is showing off LittleBigPlanet.
每 Robert Purchese
He's dropping objects into the backyard environment. Dossing about with things like giant oranges and wooden blocks. He's creating.
每 Robert Purchese
LittleBigPlanet looks great. There are four characters pulling each other around the world. It's co-operative but also competitive.
每 Robert Purchese
We're in a darker area now, but lights shaped like stars are hanging down from the ceiling. The characters are hanging on to them and using them to ride around the screen.
每 Robert Purchese
One of the characters is wearing a Red Indian headdress, another some kind of space suit... It's all very cute.
每 Robert Purchese
They've make their own physics-based platform game in LittleBigPlanet, and users will be able to do the same.
每 Robert Purchese
Harrison's having a go now, and now Mark's going to show us what you can do with one of the game's giant oranges.
每 Robert Purchese
The crowd are going absolutely bananas.
每 Robert Purchese
They've just done the grand finale - the four characters zooming down a hill on a giant skateboard. Huge round of applause. Crowd still going absolutely bonkers.
每 Robert Purchese
It doesn't end there. Users can share their content with other PS3 Home users.
每 Robert Purchese
There's a short film now, hinting at all the things you can do online with LittleBigPlanet - like see the highest rated games, post comments, send messages.
每 Robert Purchese
The LBP demo is over and the Media Molecule guys are leaving the stage. The game is out later this year on the Network and on Blu-Ray early next year.
每 Robert Purchese
Time for Phil's serious bit - "it's going to be a very exciting journey" for PS3. And that's it!