Skip to main content

GC: Sony's David Reeves

On PS3, Sky video rentals, greater focus on PSP games, and more.

EurogamerWhat sort of sales boost are you expecting off the back of the PSP Slim and Lite launch? Will it have the same sort of impact as the Starter Pack did?
David Reeves

We are. Actually, at the moment we have stock-outs on PSP. I don't see it frankly as explosive as DS, I think we're in kind of a different demographic, but we do expect with the Slim and Lite to see it to be quite a nice accelerating curve going into peak.

The research that we did showed us that actually PSP wasn't so mobile - people were maybe using it at home. There were two reasons for that - one is they didn't want to use it outside because they were afraid that it would be stolen, particularly in the UK. And there were reports of that. You laugh, but it was true. The other reason was they said - particularly females - they said it's a little bit heavy, and the males said it won't quite go in my top pocket or inside-jacket.

Last night I took it out of the inside pocket and it is slim enough and they are light enough to be able to do it without it bumping around. What you may not - I didn't mention it again last night but you probably picked up on it at E3, but it does have video-out, which is actually quite a good feature for some people.

EurogamerA lot of people were keen on that, certainly.
David Reeves

There you go [David hands us a PSP Slim and Lite]. It is slimmer, and you can actually, if you try it in your top pocket, it goes in.

EurogamerIt is much lighter, certainly.
David Reeves

It is, and it actually makes a difference. It took a lot of work to do - it's not just cutting down. We cut down a little bit on the battery size, because that's the major thing, but we haven't cut down on the battery capacity - we've just put a new chip in, which has a faster CPU that takes less current from the battery itself, so the battery life is the same or even perhaps a little bit longer.

EurogamerI look at charts all over the world and the DS is all over them and PSP hasn't had that same kind of impact. Wouldn't it have made more sense to invest the Go! brand money in securing more top drawer games or cutting the price?
David Reeves

We took the view, when we launched, that rightly or wrongly it was also a media device, but actually 80 to 90 percent of the people just bought this to play games on. And we didn't have the services, so we took this decision maybe a year ago and said what we'll do now is we'll bring out more services because we know that the games are coming.

Honestly, probably we should have had more original PSP games, and there were some PS2 ports of course, but what you're going to see now is - on PSN there are a lot of good, original games, so the situation you might be seeing in the future is some of those games coming onto PSP. They might be shorter, but they would be far more original.

So you're going to see that our next thinking is, yes you're exactly right, we now have to go back - don't forget the services, the services will be put in place and rollout will be coherent - but we now have to go back and think more about the games because if we lose that advantage - well it's not really an advantage, it's the advantage Nintendo have on DS - that is what we now have to say. It's like in the circus - you've got to keep all the plates up, you know? So the plate we'll be working on now will be the games on PSP.

EurogamerSo you see PSN as potentially a feeder service for PSP and vice versa?
David Reeves

Yeah, it will be. On PSN you get an instant reaction - 'Calling All Cars, great game, okay, can I have it on PSP?' Okay, why not?

EurogamerThe more content you pump onto PSP, obviously the Memory Stick sizes only go so high, and you mentioned at E3 that you were considering a hard disk for the future. Have there been any more thoughts on that front?
David Reeves

I think that it certainly is not ruled out. The only thing I would say is that the flash memory is simply so cheap - you can get an 8GB Memory Stick for under 100 Euros, and on 8GB you can get a lot of content.

I think the big debate is - there's a point in time when you have to put a stake in the ground and say we're going to go with flash memory or we're going to go with hard drive. I don't think they've put that stake in the ground just yet. So they're thinking about it - I think they'll get through Christmas and think about what the next step would be. You might hear more later.

EurogamerAt E3 you made a comment on the Sony America price cut initiative that was interpreted as a bit of a faux pas. I was wondering how you feel communication is between Sony Europe and Sony America - whether there's a problem or anything you feel you need to work on?
David Reeves

I don't think it's a problem. I think Kaz Hirai and myself were on the same page. All I would say is I still think we made the right decision to go with Starter Packs in Europe. We're very very happy with the uplift and we're still communicating with SCEA.

David Reeves is president of Sony Computer Entertainment Europe. Interview by Tom Bramwell.

Read this next

seductrice.net
universo-virtual.com
buytrendz.net
thisforall.net
benchpressgains.com
qthzb.com
mindhunter9.com
dwjqp1.com
secure-signup.net
ahaayy.com
tressesindia.com
puresybian.com
krpano-chs.com
cre8workshop.com
hdkino.org
peixun021.com
qz786.com
utahperformingartscenter.org
worldqrmconference.com
shangyuwh.com
eejssdfsdfdfjsd.com
playminecraftfreeonline.com
trekvietnamtour.com
your-business-articles.com
essaywritingservice10.com
hindusamaaj.com
joggingvideo.com
wandercoups.com
wormblaster.net
tongchengchuyange0004.com
internetknowing.com
breachurch.com
peachesnginburlesque.com
dataarchitectoo.com
clientfunnelformula.com
30pps.com
cherylroll.com
ks2252.com
prowp.net
webmanicura.com
sofietsshotel.com
facetorch.com
nylawyerreview.com
apapromotions.com
shareparelli.com
goeaglepointe.com
thegreenmanpubphuket.com
karotorossian.com
publicsensor.com
taiwandefence.com
epcsur.com
mfhoudan.com
southstills.com
tvtv98.com
thewellington-hotel.com
bccaipiao.com
colectoresindustrialesgs.com
shenanddcg.com
capriartfilmfestival.com
replicabreitlingsale.com
thaiamarinnewtoncorner.com
gkmcww.com
mbnkbj.com
andrewbrennandesign.com
cod54.com
luobinzhang.com
faithfirst.net
zjyc28.com
tongchengjinyeyouyue0004.com
nhuan6.com
kftz5k.com
oldgardensflowers.com
lightupthefloor.com
bahamamamas-stjohns.com
ly2818.com
905onthebay.com
fonemenu.com
notanothermovie.com
ukrainehighclassescort.com
meincmagazine.com
av-5858.com
yallerdawg.com
donkeythemovie.com
corporatehospitalitygroup.com
boboyy88.com
miteinander-lernen.com
dannayconsulting.com
officialtomsshoesoutletstore.com
forsale-amoxil-amoxicillin.net
generictadalafil-canada.net
guitarlessonseastlondon.com
lesliesrestaurants.com
mattyno9.com
nri-homeloans.com
rtgvisas-qatar.com
salbutamolventolinonline.net
sportsinjuries.info
wedsna.com
rgkntk.com
bkkmarketplace.com
zxqcwx.com
breakupprogram.com
boxcardc.com
unblockyoutubeindonesia.com
fabulousbookmark.com
beat-the.com
guatemala-sailfishing-vacations-charters.com
magie-marketing.com
kingstonliteracy.com
guitaraffinity.com
eurelookinggoodapparel.com
howtolosecheekfat.net
marioncma.org
oliviadavismusic.com
shantelcampbellrealestate.com
shopleborn13.com
topindiafree.com
v-visitors.net
djjky.com
053hh.com
originbluei.com
baucishotel.com
33kkn.com
intrinsiqresearch.com
mariaescort-kiev.com
mymaguk.com
sponsored4u.com
crimsonclass.com
bataillenavale.com
searchtile.com
ze-stribrnych-struh.com
zenithalhype.com
modalpkv.com
bouisset-lafforgue.com
useupload.com
37r.net
autoankauf-muenster.com
bantinbongda.net
bilgius.com
brabustermagazine.com
indigrow.org
miicrosofts.net
mysmiletravel.com
selinasims.com
spellcubesapp.com
usa-faction.com
hypoallergenicdogsnames.com
dailyupdatez.com
foodphotographyreviews.com
cricutcom-setup.com
chprowebdesign.com
katyrealty-kanepa.com
tasramar.com
bilgipinari.org
four-am.com
indiarepublicday.com
inquick-enbooks.com
iracmpi.com
kakaschoenen.com
lsm99flash.com
nana1255.com
ngen-niagara.com
technwzs.com
virtualonlinecasino1345.com
wallpapertop.net
casino-natali.com
iprofit-internet.com
denochemexicana.com
eventhalfkg.com
medcon-taiwan.com
life-himawari.com
myriamshomes.com
nightmarevue.com
healthandfitnesslives.com
androidnews-jp.com
allstarsru.com
bestofthebuckeyestate.com
bestofthefirststate.com
bestwireless7.com
britsmile.com
declarationintermittent.com
findhereall.com
jingyou888.com
lsm99deal.com
lsm99galaxy.com
moozatech.com
nuagh.com
patliyo.com
philomenamagikz.net
rckouba.net
saturnunipessoallda.com
tallahasseefrolics.com
thematurehardcore.net
totalenvironment-inthatquietearth.com
velislavakaymakanova.com
vermontenergetic.com
kakakpintar.com
jerusalemdispatch.com
begorgeouslady.com
1800birks4u.com
2wheelstogo.com
6strip4you.com
bigdata-world.net
emailandco.net
gacapal.com
jharpost.com
krishnaastro.com
lsm99credit.com
mascalzonicampani.com
sitemapxml.org
thecityslums.net
topagh.com
flairnetwebdesign.com
rajasthancarservices.com
bangkaeair.com
beneventocoupon.com
noternet.org
oqtive.com
smilebrightrx.com
decollage-etiquette.com
1millionbestdownloads.com
7658.info
bidbass.com
devlopworldtech.com
digitalmarketingrajkot.com
fluginfo.net
naqlafshk.com
passion-decouverte.com
playsirius.com
spacceleratorintl.com
stikyballs.com
top10way.com
yokidsyogurt.com
zszyhl.com
16firthcrescent.com
abogadolaboralistamd.com
apk2wap.com
aromacremeria.com
banparacard.com
bosmanraws.com
businessproviderblog.com
caltonosa.com
calvaryrevivalchurch.org
chastenedsoulwithabrokenheart.com
cheminotsgardcevennes.com
cooksspot.com
cqxzpt.com
deesywig.com
deltacartoonmaps.com
despixelsetdeshommes.com
duocoracaobrasileiro.com
fareshopbd.com
goodpainspills.com
hemendekor.com
kobisitecdn.com
makaigoods.com
mgs1454.com
piccadillyresidences.com
radiolaondafresca.com
rubendorf.com
searchengineimprov.com
sellmyhrvahome.com
shugahouseessentials.com
sonihullquad.com
subtractkilos.com
valeriekelmansky.com
vipasdigitalmarketing.com
voolivrerj.com
worldhealthstory.com
zeelonggroup.com
1015southrockhill.com
10x10b.com
111-online-casinos.com
191cb.com
3665arpentunitd.com
aitesonics.com
bag-shokunin.com
brightotech.com
communication-digitale-services.com
covoakland.org
dariaprimapack.com
freefortniteaccountss.com
gatebizglobal.com
global1entertainmentnews.com
greatytene.com
hiroshiwakita.com
iktodaypk.com
jahatsakong.com
meadowbrookgolfgroup.com
newsbharati.net
platinumstudiosdesign.com
slotxogamesplay.com
strikestaruk.com
techguroh.com
trucosdefortnite.com
ufabetrune.com
weddedtowhitmore.com
12940brycecanyonunitb.com
1311dietrichoaks.com
2monarchtraceunit303.com
601legendhill.com
850elaine.com
adieusolasomade.com
andora-ke.com
bestslotxogames.com
cannagomcallen.com
endlesslyhot.com
iestpjva.com
ouqprint.com
pwmaplefest.com
qtylmr.com
rb88betting.com
buscadogues.com
1007macfm.com
born-wild.com
growthinvests.com
promocode-casino.com
proyectogalgoargentina.com
wbthompson-art.com
whitemountainwheels.com
7thavehvl.com
developmethis.com
funkydogbowties.com
travelodgegrandjunction.com
gao-town.com
globalmarketsuite.com
blogshippo.com
hdbka.com
proboards67.com
outletonline-michaelkors.com
kalkis-research.com
thuthuatit.net
buckcash.com
hollistercanada.com
docterror.com
asadart.com
vmayke.org
erwincomputers.com
dirimart.org
okkii.com
loteriasdecehegin.com
mountanalog.com
healingtaobritain.com
ttxmonitor.com
nwordpress.com
11bolabonanza.com