Skip to main content

Tales from inside Sega AM2's top-secret studio

Magical sound shower.

You might not have noticed, but late last year a small piece of Sega history quietly slipped away. The company's Ota headquarters, once immortalised as the EVIL headquarters in 1994's Virtua Cop, was where so much of the magic that forged the Sega name was conjured. It's the original blue sky factory, a modest block within earshot of Haneda airport in a modest Tokyo ward, and last September it was finally sold off. It's now scheduled for reconstruction, Sega having decamped to the bustle of Shinagawa and an imposing, impressive new headquarters.

There's a lot of history in that old building, and over its last few months Hiroshi Kawaguchi was rifling through much of it. He's part of that history himself, really, having come to work at that office for the past 35 years, and having contributed to some of the defining moments of Sega's history. This is the man that composed Magical Sound Shower, Passing Breeze and Splash Wave - those anthems for blue skies - and so much more besides.

"We've recently introduced a policy of archiving everything," says Kawaguchi as we talk in one of the meeting rooms high up in the new office block - this particular room named and themed after Sega's Saturn. "With the old stuff, though, there were no proper rules."

And so amidst the chaos of the move, Kawaguchi kept unearthing new surprises. Cassette tapes that captured live recordings of the S.S.T band, Sega's own in-house supergroup; ultra-rare Naomi cartridges; floppy disks that contain back-ups for the SG-1000 games such as Girl's Garden and Champion Soccer where Kawaguchi first cut his teeth. He even rediscovered the handwritten score to the original Space Harrier - a small piece of indispensable video game history.

"It was just all stuffed in cardboard boxes," Kawaguchi says. "The unneeded stuff was discarded - some of the stuff we've kept is being stored in a warehouse, the important stuff has come over with us." It's hard to know exactly what was lost in the move - later in our chat, Kawaguchi shows us a whole heap of old FM synths that were tossed aside - and with Sega's previously spotty approach to archiving there's the dread sense that some pieces of video game history may have been lost forever.

It's not exactly a problem unique to Sega. Perhaps it's down to mere modesty, informing an unwillingness to acknowledge how important these works are to so many people. Kawaguchi is certainly part of that generation, and certainly a modest man himself - when we meet he seems initially bemused that someone might travel across the world to speak to him - who downplays his achievements. There's a subgenre of synthwave music named Outrun in his honour, though typically he won't take any credit for it. "I only recently looked it up," he says. "From my research it's not just about the game, it's more about that time, and culture from that time, the record covers at the time. You know, I don't really feel like it's a genre that's emerged from me."

I've come to talk to Kawaguchi about OutRun - of course - but also to talk about a part of Sega's history that's, if not exactly lost, then certainly not widely known. Kawaguchi joined Sega in 1984, fresh from college and looking to find work as a sound designer. As is so often the case, it didn't quite work out like that. Kawaguchi was interviewed by Hisashi Suzuki - a company veteran who began work at Sega in 1962 - who soon noticed that the young hopeful had programmed his own games on a Commodore VIC-1001 and duly handed him his first job as a programmer. Kawaguchi's time in that position was to be brief.

"Soon after I joined the company, Yu Suzuki noticed I was in an amateur band," he says. "He wanted some band music for his games so he asked if I could do that." Kawaguchi, naturally, jumped at the chance. A self-taught musician, he started out in his teens on folk guitar emulating heroes Chiharu Matsuyama and Masahi Sada, while later his band bore the influence of guitarist Masayoshi Takanaka and legendary jazz fusion outfit Casiopea.

Hang-On would be the first soundtrack he'd work on as part of the new partnership. "That was on Yu Suzuki's request - he wanted something that sounded like live music, and that suited a racing game. He didn't want typical game music. It's very rhythmic, and focussed on riffs rather than melodies. At the time in Sega, we had PCM on the hardware side - which is a sampler. It's originally for voices in the games, but because it's a sampler you can obviously sample actual instruments, so I sampled live drums - it was a very new challenge, and it created that live feeling."

Hang-On was the first of Sega's 'taikan' games, impressive pieces of industrial design overseen by Yu Suzuki in which sound, vision and the cabinet itself were all part of a whole and creating an all-encompassing sensory experience. It would prove popular enough that Suzuki and his team were spun out into their own team - to be dubbed Sega AM2 - and given their own offices, a small annexe a handful of minutes walk away from Sega's headquarters. It was known as Studio 128, and it's where some of Sega's most beloved games were created.

Kawaguchi recently returned to the world of FM synthesis for Korg Gadget - though he admits that, compared to his modern set-up, it was hard work.

"The team back then was really small," recalls Kawaguchi. "It was only about five or six people, so everyone knew what one another was doing - it was a real homely feeling, a family feeling. And there were a lot of sleepovers in the office..." The secrecy surrounding Studio 128 often reached comical proportions - overzealous programmer Masahiko 'Macchi' Kobayashi once even stopped Sega's president from entering and refused to let him know what was going on behind those closed doors.

Such secrecy gives rise to legends. I'd heard that other Sega employees at the time, seeing the lights on at curious times in Studio 128, would joke that the AM2 name derived from the fact that they'd always be working at 2am. "Well I'd never heard that!" laughs Kawaguchi. "Let's put that on the record!" It seems there's some truth there, though. "There was a lot more freedom than in the main office. Bringing out cars to the office was banned. We'd come in them anyway, and after midnight we'd head off to pool bars, have drinks and then come back at 2am and start working again."

Watch on YouTube

Yu Suzuki himself would often sleep under his desk, which led to unforeseen problems. While Suzuki slept, the eager programmer Kobayashi thought he'd lend a hand by upgrading his computer, which had the unfortunate side-effect of deleting all of Suzuki's work that day. It'd take a week of wondering why he woke to such calamity until Suzuki twigged. Kawaguchi smiles at the memory. "That sort of thing was commonplace..."

It was during this period that Sega AM2 worked on R360, arguably the most ambitious of its taikan games - a cabinet designed to accompany G-LOC: Air Battle, it could rotate a full 360 degrees on any axis. "It was a big no-no to debug that cabinet alone with just one person," says Kawaguchi as he recalls another story involving Kobayashi. "It's really important someone else is there. But he did debug it himself one night. And he got stuck upside down in the machine. He ended up trapped in there for two hours - the night guard found him and rescued him. Nowadays, the rules around debugging things are a bit stricter..."

It's not as if things have calmed, though - Kawaguchi tells me of a more recent event when staff found a discarded box of kigu suits they took to the office car park at 2am (a magical hour at Sega, it would seem) to mess about while in costume. There seems to have been a certain magic to Studio 128, though - it's where Sega AM2 worked on its most iconic games, the small annex housing the team from Space Harrier through to Power Drift. And of course it's where its most iconic game was made.

OutRun has become synonymous with Sega, and it's inseparable from Kawaguchi's soundtrack - a three-song selection that's become an indelible part of video game history. "Because it's not so much a racing game as a driving game, it was more about the feeling of music that comes from the radio when you're driving," says Kawaguchi. "You could choose from three songs - one was to be rock, one fusion and the third was whatever genre I liked, and I chose a latin style. Something like Magical Sound Shower - that was these latin themes I started playing around with on piano, and then I'd just work on the structure and the arrangement."

OutRun's soundtrack is still, to me, the very essence of Sega cool. Actually, scratch that - it's the very essence of 80s cool, a summer breeze of a soundtrack that instantly uplifts (indeed it's tempting to see Passing Breeze as a knowing embodiment of that, but it's not quite so simple - thanks to an error on Kawaguchi's behalf, he mixed the name of Splash Wave and Passing Breeze up at one point during their mastering and to this day doesn't know which one is really which). The soundtrack carries the influence of Naoya Matsukoa (and if you look at the cover of his album September Wind, it feels like the whole aesthetic has been lifted) but having met Kawaguchi the laid-back cool of it is the perfect reflection of his own personality.

There's one question that should be settled once and for all, though. Which of OutRun's three tracks is really the best? "Of course I love them all! You just have to play through the game three times."

Sega's Ota office, now sadly due for redevelopment.

Kawaguchi is still very much active at Sega, though he shuns the limelight, preferring to focus on his music. He pursues his own projects too, which seem to carry the same impish spark as his most famous work - one track he plays me, dubbed Take Me to the Hospital, is a cute comedy number built around samples from an old speak and spell machine that helped Japanese people learn English. "Excuse me," it rasps. "I go to the toilet every ten minutes - could you take me to the hospital?"

Kawaguchi's sense of fun hasn't dimmed in the slightest, and he suggests that, even though the offices are a bit more polished these days, that remains true of Sega too.

"It's the 60 year anniversary of the company - apparently! The office has become more flash, it's all new - as for the actual environment for me, the position I have and the motivation, not much has changed at all.

"I'm the only one who's stayed - everyone else has gone off to start other companies, or join other companies. I'm officially a manager now - but I don't really feel like that's what I'm doing! All my team members who work for me are very good staff - I've trained them to be that way, so I can just take my hands off and let them do their jobs. My whole team is doing their jobs, they can do whatever they like. I was trained that way, and I've trained them that way - and that way I can do what I want to do. If I stopped composing then I wouldn't come into the office at all."

Special thanks to Hikari Hakozaki and Charlie March for translation and helping set up this interview

Read this next

seductrice.net
universo-virtual.com
buytrendz.net
thisforall.net
benchpressgains.com
qthzb.com
mindhunter9.com
dwjqp1.com
secure-signup.net
ahaayy.com
tressesindia.com
puresybian.com
krpano-chs.com
cre8workshop.com
hdkino.org
peixun021.com
qz786.com
utahperformingartscenter.org
worldqrmconference.com
shangyuwh.com
eejssdfsdfdfjsd.com
playminecraftfreeonline.com
trekvietnamtour.com
your-business-articles.com
essaywritingservice10.com
hindusamaaj.com
joggingvideo.com
wandercoups.com
wormblaster.net
tongchengchuyange0004.com
internetknowing.com
breachurch.com
peachesnginburlesque.com
dataarchitectoo.com
clientfunnelformula.com
30pps.com
cherylroll.com
ks2252.com
prowp.net
webmanicura.com
sofietsshotel.com
facetorch.com
nylawyerreview.com
apapromotions.com
shareparelli.com
goeaglepointe.com
thegreenmanpubphuket.com
karotorossian.com
publicsensor.com
taiwandefence.com
epcsur.com
southstills.com
tvtv98.com
thewellington-hotel.com
bccaipiao.com
colectoresindustrialesgs.com
shenanddcg.com
capriartfilmfestival.com
replicabreitlingsale.com
thaiamarinnewtoncorner.com
gkmcww.com
mbnkbj.com
andrewbrennandesign.com
cod54.com
luobinzhang.com
faithfirst.net
zjyc28.com
tongchengjinyeyouyue0004.com
nhuan6.com
kftz5k.com
oldgardensflowers.com
lightupthefloor.com
bahamamamas-stjohns.com
ly2818.com
905onthebay.com
fonemenu.com
notanothermovie.com
ukrainehighclassescort.com
meincmagazine.com
av-5858.com
yallerdawg.com
donkeythemovie.com
corporatehospitalitygroup.com
boboyy88.com
miteinander-lernen.com
dannayconsulting.com
officialtomsshoesoutletstore.com
forsale-amoxil-amoxicillin.net
generictadalafil-canada.net
guitarlessonseastlondon.com
lesliesrestaurants.com
mattyno9.com
nri-homeloans.com
rtgvisas-qatar.com
salbutamolventolinonline.net
sportsinjuries.info
wedsna.com
rgkntk.com
bkkmarketplace.com
zxqcwx.com
breakupprogram.com
boxcardc.com
unblockyoutubeindonesia.com
fabulousbookmark.com
beat-the.com
guatemala-sailfishing-vacations-charters.com
magie-marketing.com
kingstonliteracy.com
guitaraffinity.com
eurelookinggoodapparel.com
howtolosecheekfat.net
marioncma.org
oliviadavismusic.com
shantelcampbellrealestate.com
shopleborn13.com
topindiafree.com
v-visitors.net
djjky.com
053hh.com
originbluei.com
baucishotel.com
33kkn.com
intrinsiqresearch.com
mariaescort-kiev.com
mymaguk.com
sponsored4u.com
crimsonclass.com
bataillenavale.com
searchtile.com
ze-stribrnych-struh.com
zenithalhype.com
modalpkv.com
bouisset-lafforgue.com
useupload.com
37r.net
autoankauf-muenster.com
bantinbongda.net
bilgius.com
brabustermagazine.com
indigrow.org
miicrosofts.net
mysmiletravel.com
selinasims.com
spellcubesapp.com
usa-faction.com
hypoallergenicdogsnames.com
dailyupdatez.com
foodphotographyreviews.com
cricutcom-setup.com
chprowebdesign.com
katyrealty-kanepa.com
tasramar.com
bilgipinari.org
four-am.com
indiarepublicday.com
inquick-enbooks.com
iracmpi.com
kakaschoenen.com
lsm99flash.com
nana1255.com
ngen-niagara.com
technwzs.com
virtualonlinecasino1345.com
wallpapertop.net
casino-natali.com
iprofit-internet.com
denochemexicana.com
eventhalfkg.com
medcon-taiwan.com
life-himawari.com
myriamshomes.com
nightmarevue.com
healthandfitnesslives.com
androidnews-jp.com
allstarsru.com
bestofthebuckeyestate.com
bestofthefirststate.com
bestwireless7.com
britsmile.com
declarationintermittent.com
findhereall.com
jingyou888.com
lsm99deal.com
lsm99galaxy.com
moozatech.com
nuagh.com
patliyo.com
philomenamagikz.net
rckouba.net
saturnunipessoallda.com
tallahasseefrolics.com
thematurehardcore.net
totalenvironment-inthatquietearth.com
velislavakaymakanova.com
vermontenergetic.com
kakakpintar.com
begorgeouslady.com
1800birks4u.com
2wheelstogo.com
6strip4you.com
bigdata-world.net
emailandco.net
gacapal.com
jharpost.com
krishnaastro.com
lsm99credit.com
mascalzonicampani.com
sitemapxml.org
thecityslums.net
topagh.com
flairnetwebdesign.com
rajasthancarservices.com
bangkaeair.com
beneventocoupon.com
noternet.org
oqtive.com
smilebrightrx.com
decollage-etiquette.com
1millionbestdownloads.com
7658.info
bidbass.com
devlopworldtech.com
digitalmarketingrajkot.com
fluginfo.net
naqlafshk.com
passion-decouverte.com
playsirius.com
spacceleratorintl.com
stikyballs.com
top10way.com
yokidsyogurt.com
zszyhl.com
16firthcrescent.com
abogadolaboralistamd.com
apk2wap.com
aromacremeria.com
banparacard.com
bosmanraws.com
businessproviderblog.com
caltonosa.com
calvaryrevivalchurch.org
chastenedsoulwithabrokenheart.com
cheminotsgardcevennes.com
cooksspot.com
cqxzpt.com
deesywig.com
deltacartoonmaps.com
despixelsetdeshommes.com
duocoracaobrasileiro.com
fareshopbd.com
goodpainspills.com
hemendekor.com
kobisitecdn.com
makaigoods.com
mgs1454.com
piccadillyresidences.com
radiolaondafresca.com
rubendorf.com
searchengineimprov.com
sellmyhrvahome.com
shugahouseessentials.com
sonihullquad.com
subtractkilos.com
valeriekelmansky.com
vipasdigitalmarketing.com
voolivrerj.com
zeelonggroup.com
1015southrockhill.com
10x10b.com
111-online-casinos.com
191cb.com
3665arpentunitd.com
aitesonics.com
bag-shokunin.com
brightotech.com
communication-digitale-services.com
covoakland.org
dariaprimapack.com
freefortniteaccountss.com
gatebizglobal.com
global1entertainmentnews.com
greatytene.com
hiroshiwakita.com
iktodaypk.com
jahatsakong.com
meadowbrookgolfgroup.com
newsbharati.net
platinumstudiosdesign.com
slotxogamesplay.com
strikestaruk.com
trucosdefortnite.com
ufabetrune.com
weddedtowhitmore.com
12940brycecanyonunitb.com
1311dietrichoaks.com
2monarchtraceunit303.com
601legendhill.com
850elaine.com
adieusolasomade.com
andora-ke.com
bestslotxogames.com
cannagomcallen.com
endlesslyhot.com
iestpjva.com
ouqprint.com
pwmaplefest.com
qtylmr.com
rb88betting.com
buscadogues.com
1007macfm.com
born-wild.com
growthinvests.com
promocode-casino.com
proyectogalgoargentina.com
wbthompson-art.com
whitemountainwheels.com
7thavehvl.com
developmethis.com
funkydogbowties.com
travelodgegrandjunction.com
gao-town.com
globalmarketsuite.com
blogshippo.com
hdbka.com
proboards67.com
outletonline-michaelkors.com
kalkis-research.com
thuthuatit.net
buckcash.com
hollistercanada.com
docterror.com
asadart.com
vmayke.org
erwincomputers.com
dirimart.org
okkii.com
loteriasdecehegin.com
mountanalog.com
healingtaobritain.com
ttxmonitor.com
nwordpress.com
11bolabonanza.com