Netflix and shop: Online store offers limited-edition merchandise

Netflix and shop: Online store offers limited-edition merchandise

FILE PHOTO: The Netflix logo is seen on their office in Hollywood, Los Angeles
The Netflix logo is seen on their office in Hollywood, Los Angeles, California, on Jul 16, 2018. (Photo: REUTERS/Lucy Nicholson)

WASHINGTON: Netflix will launch an online store to sell limited-edition apparel, lifestyle merchandise and collectables based on Stranger Things, Lupin and other popular shows, the streaming giant said on Thursday (Jun 10).

Netflix.shop will be available in the United States starting on Thursday and expand to other countries in the coming months, Netflix said in a blog post.

The video streaming pioneer is facing a growing list of competitors offering their own streaming services with new movies and TV shows. In April, Netflix fell short of Wall Street projections for new subscribers.

The online store offers a new source of revenue for Netflix and expands its product line beyond the items it sells through partners such as Target and Walmart.

Merchandise in the online shop will be "carefully selected high-quality apparel and lifestyle products," the company said.

Items debuting this month include streetwear and action figures based on anime series Yasuke and Eden" and apparel and decorative items inspired by French crime thriller Lupin, Netflix said. The Lupin products were developed with the Louvre museum.

In the future, the company plans to introduce products based on hit series "The Witcher" and "Stranger Things" and Netflix logo-wear from Japanese fashion house BEAMS.

Netflix has also created video games based on shows Stranger Things and La casa de Papel (Money Heist).

Shares of Netflix rose 0.4 per cent to US$487.72 in afternoon trading on Nasdaq.

Source: Reuters/ec

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