Federline has been tapped again to be the face of Five Star Vintage clothing, company spokesman Kenneth Loo said Wednesday. Federline made his modeling debut with the company over the summer. His latest ads, showcasing the company's holiday line, will begin appearing next month.
The company chose Federline again because of his "renegade style," Loo said, and because it nearly sold out of each outfit Federline modeled.
"He is a maverick, making his own choices when it comes to his music, his fashion and his celebrity," Loo said. "He is constantly in the public eye, which makes him a good spokesman for our line."
The ads show Federline wearing sunglasses, a white tank top and two different jackets from the company's holiday line.