en Search Engine Nerds SEO, Search Marketing News and Tutorials Mon, 21 Jan 2019 02:53:35 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.9 Search Engine Nerds is a bi-weekly show put on by http://outletonline-michaelkors.com. http://outletonline-michaelkors.com (SEJ) covers the marketing industry, focusing on SEO, Paid Search, Social Media, Entrepreneurship, Content Marketing. Every 2 weeks, we interview some of the best and brightest search nerds on their best actionable takeaways and their views on where the industry is headed. http://outletonline-michaelkors.com clean http://outletonline-michaelkors.com info@alphabrandmedia.com info@alphabrandmedia.com (http://outletonline-michaelkors.com) SEO, Search Marketing News and Tutorials Search Engine Nerds https://s3-us-west-1.amazonaws.com/searchenginejournal/SEJ_Marketing_Nerds_1400x1400.jpg Enterprise SEO Tips for Success with Eli Schwartz [PODCAST] http://tracking.feedpress.it/link/14253/10974851 Thu, 10 Jan 2019 12:45:07 +0000 /enterprise-seo-tips-eli-schwartz-podcast/285689/ /enterprise-seo-tips-eli-schwartz-podcast/285689/#respond /enterprise-seo-tips-eli-schwartz-podcast/285689/feed/ 0 <p>Eli Schwartz talks about enterprise SEO – the challenges involved and how to achieve success internally at your company.</p><p>The post <a rel="nofollow" href="/enterprise-seo-tips-eli-schwartz-podcast/285689/">Enterprise SEO Tips for Success with Eli Schwartz [PODCAST]</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> Enterprise SEO: Tips for Success with Eli Schwartz SEJ Advisor Brent Csutoras and SurveyMonkey's Eli Schwartz discuss some of the challenges involved in enterprise SEO, the decisions you have to consider, and how to achieve success internally at your company. http://outletonline-michaelkors.com 25:48 no International SEO Considerations with Aleyda Solis [PODCAST] http://tracking.feedpress.it/link/14253/10905404 Thu, 13 Dec 2018 12:45:07 +0000 /international-seo-considerations-with-aleyda-solis-podcast/282461/ /international-seo-considerations-with-aleyda-solis-podcast/282461/#respond /international-seo-considerations-with-aleyda-solis-podcast/282461/feed/ 0 <p>Learn how you should approach international SEO and the top considerations when internationalizing your website.</p><p>The post <a rel="nofollow" href="/international-seo-considerations-with-aleyda-solis-podcast/282461/">International SEO Considerations with Aleyda Solis [PODCAST]</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> International SEO Considerations with Aledya Solis [PODCAST] In episode 148 of Search Engine Nerds, SEJ Advisor Brent Csutoras and Aleyda Solis, Founder of Orainti, discusses how you should approach international SEO, the top considerations when internationalizing your website, and everything in between. http://outletonline-michaelkors.com 40:50 no Chatting About Chatbots with Virginia Nussey [PODCAST] http://tracking.feedpress.it/link/14253/10852274 Thu, 29 Nov 2018 12:45:34 +0000 /chatting-about-chatbots-with-virginia-nussey-podcast/279663/ /chatting-about-chatbots-with-virginia-nussey-podcast/279663/#respond /chatting-about-chatbots-with-virginia-nussey-podcast/279663/feed/ 0 <p>Chatbots can be extremely effective. Discover how you can make the most out of chatbots on Facebook Messenger.</p><p>The post <a rel="nofollow" href="/chatting-about-chatbots-with-virginia-nussey-podcast/279663/">Chatting About Chatbots with Virginia Nussey [PODCAST]</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> Chatting About Chatbots with Virginia Nussey [PODCAST] In episode 147 of Search Engine Nerds, SEJ Advisor Brent Csutoras interviews Virginia Nussey, Director of Content Marketing at MobileMonkey, to discuss how businesses and marketers can make the most out of chatbots on Facebook Messenger. http://outletonline-michaelkors.com 44:05 no SEO in 2018: Uncut & Unfiltered [PODCAST] http://tracking.feedpress.it/link/14253/10422177 Thu, 27 Sep 2018 13:45:19 +0000 /seo-in-2018-uncut-and-unfiltered-podcast/271325/ /seo-in-2018-uncut-and-unfiltered-podcast/271325/#respond /seo-in-2018-uncut-and-unfiltered-podcast/271325/feed/ 0 <p>Here's what's been happening in search for the past year and what you should be looking forward to.</p><p>The post <a rel="nofollow" href="/seo-in-2018-uncut-and-unfiltered-podcast/271325/">SEO in 2018: Uncut & Unfiltered [PODCAST]</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> SEO in 2018: Uncut and Unfiltered [PODCAST] Brent Csutoras, Loren Baker and Roger Montti talk about what's been happening in search marketing for the past year, what's important, what you should be paying attention to, and what you should be looking forward to. http://outletonline-michaelkors.com 51:55 no Are You Ready for Google’s Mobile-First Index? [PODCAST] http://tracking.feedpress.it/link/14253/8632164 Thu, 22 Mar 2018 12:00:43 +0000 /ready-google-mobile-first-index-podcast/242807/ /ready-google-mobile-first-index-podcast/242807/#respond /ready-google-mobile-first-index-podcast/242807/feed/ 0 <p>Find out what SEO aspects you should take into consideration when preparing for Google's mobile-first index.</p><p>The post <a rel="nofollow" href="/ready-google-mobile-first-index-podcast/242807/">Are You Ready for Google’s Mobile-First Index? [PODCAST]</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> Are You Ready for Google's Mobile-First Index? [PODCAST] In this episode of Search Engine Nerds, SEJ's Brent Csutoras interviews Bastian Grimm of Peak Ace AG to share insights on Google's mobile-first index and what other aspects SEO professionals should take into consideration when preparing for it. http://outletonline-michaelkors.com 32:11 no The Role of AI and Automation in Paid Search [PODCAST] http://tracking.feedpress.it/link/14253/8491716 Thu, 08 Mar 2018 13:00:40 +0000 /ai-automation-paid-search-podcast/241395/ /ai-automation-paid-search-podcast/241395/#respond /ai-automation-paid-search-podcast/241395/feed/ 0 <p>Find out how automation can help PPC managers efficiently improve their campaigns today and beyond.</p><p>The post <a rel="nofollow" href="/ai-automation-paid-search-podcast/241395/">The Role of AI and Automation in Paid Search [PODCAST]</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> The Role of AI and Automation in Paid Search In this episode of Search Engine Nerds, Frederick Vallaeys of Optmyzr and Loren Baker of SEJ talk out the role that AI plays in paid search and how automation can help PPC managers efficiently improve their campaigns today and beyond. http://outletonline-michaelkors.com 29:25 no Google Analytics Features You Need to Pay Attention to in 2018 [PODCAST] http://tracking.feedpress.it/link/14253/8283004 Thu, 15 Feb 2018 16:30:27 +0000 /google-analytics-features-podcast/237643/ /google-analytics-features-podcast/237643/#respond /google-analytics-features-podcast/237643/feed/ 0 <p>In this podcast episode, Charles Farina discusses the valuable features within Google Analytics that are worth taking advantage of this year.</p><p>The post <a rel="nofollow" href="/google-analytics-features-podcast/237643/">Google Analytics Features You Need to Pay Attention to in 2018 [PODCAST]</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> Google Analytics Features You Need to Pay Attention to in 2018 In this episode of Search Engine Nerds, SEJ Advisor Brent Csutoras interviews Charles Farina of Analytics Pros about the valuable features within Google Analytics that are worth taking advantage of this year. Farina also shares insights on tracking audience and attribution data, as well as the benefits of using Google Attribution. http://outletonline-michaelkors.com 24:12 no Keyword Research & Content Marketing for SEO in 2018 [PODCAST+GIVEAWAY] http://tracking.feedpress.it/link/14253/8133263 Thu, 01 Feb 2018 13:00:09 +0000 /keyword-research-content-marketing-seo-podcast/233959/ /keyword-research-content-marketing-seo-podcast/233959/#respond /keyword-research-content-marketing-seo-podcast/233959/feed/ 0 <p>Tim Soulo of Ahrefs talks about keyword research that's geared toward SEO and content marketing.</p><p>The post <a rel="nofollow" href="/keyword-research-content-marketing-seo-podcast/233959/">Keyword Research & Content Marketing for SEO in 2018 [PODCAST+GIVEAWAY]</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> Keyword Research and Content Marketing for SEO in 2018 [PODCAST] Tim Soulo, Head of Marketing and Product Strategy at Ahrefs, talks about keyword research that's geared toward SEO and content marketing. http://outletonline-michaelkors.com 28:40 no Top Blogging Trends: Longer, Fresher Content & More Images [PODCAST] http://tracking.feedpress.it/link/14253/8101586 Thu, 18 Jan 2018 12:00:22 +0000 /content-editors-media-blogging-podcast/232447/ /content-editors-media-blogging-podcast/232447/#respond /content-editors-media-blogging-podcast/232447/feed/ 0 <p>Andy Crestodina talks about the latest blogging statistics and trends.</p><p>The post <a rel="nofollow" href="/content-editors-media-blogging-podcast/232447/">Top Blogging Trends: Longer, Fresher Content & More Images [PODCAST]</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> Longer Form Content, Editors, and More Media: Blogging in 2018 In this Search Engine Nerds episode, Brent Csutoras interviews Orbit Media's Andy Crestodina to discuss the latest blogging statistics and trends. Crestodina also shares insights on why long-form content is better and why there's great value in updating old articles. http://outletonline-michaelkors.com 25:51 no Are You Ready for a Voice Search Future? [PODCAST] http://tracking.feedpress.it/link/14253/7417330 Thu, 16 Nov 2017 12:00:39 +0000 /voice-search-future-podcast/223207/ /voice-search-future-podcast/223207/#respond /voice-search-future-podcast/223207/feed/ 0 <p>Christi Olson of Bing discusses the current state of voice search and what we can expect in the future.</p><p>The post <a rel="nofollow" href="/voice-search-future-podcast/223207/">Are You Ready for a Voice Search Future? [PODCAST]</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> Are You Ready for a Voice Search Future? Christi Olson, Head of Evangelism at Microsoft, joins SEJ's Brent Csutoras in this Search Engine Nerds podcast to discuss the current state of voice search and what we can expect in the future. Olson also offers tips on how companies should approach voice search and shares examples of low hanging opportunities that search marketers can take advantage of today. http://outletonline-michaelkors.com 32:39 no How to Make Search Data the Center of Your Universe [PODCAST] http://tracking.feedpress.it/link/14253/7274951 Thu, 02 Nov 2017 11:00:26 +0000 /search-universe-podcast/221919/ /search-universe-podcast/221919/#respond /search-universe-podcast/221919/feed/ 0 <p>DeepCrawl's Jon Myers explains how you can harness data from various sources to get a comprehensive overview of your website.</p><p>The post <a rel="nofollow" href="/search-universe-podcast/221919/">How to Make Search Data the Center of Your Universe [PODCAST]</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> The Search Universe: Combining Your Google Analytics, Google Search Console, Backlink, and Log Files Data for a Comprehensive Overview of Your Site DeepCrawl's Jon Myers joins Loren Baker in this sponsored episode of Search Engine Nerds to explain how you can harness and combine GA, GSC, backlink, and log files data to get a comprehensive overview of your website. http://outletonline-michaelkors.com 32:55 no Intelligent Search: Optimize Your Business for Local, Mobile & Geo Data [PODCAST] http://tracking.feedpress.it/link/14253/7207348 Thu, 26 Oct 2017 11:00:23 +0000 /intelligent-search-podcast/220617/ /intelligent-search-podcast/220617/#respond /intelligent-search-podcast/220617/feed/ 0 <p>Yext's Raj Nijjer shares insights on why and how businesses should optimize for local, mobile and geo data.</p><p>The post <a rel="nofollow" href="/intelligent-search-podcast/220617/">Intelligent Search: Optimize Your Business for Local, Mobile & Geo Data [PODCAST]</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> Intelligent Search: Optimize Your Business for Local, Mobile & Geo Data Raj Nijjer, VP at Yext and GM at GeoMarketing.com, joins Loren Baker in this Search Engine Nerds episode to share insights on why and how businesses should optimize for local, mobile and geo data as consumers continue to search intelligently. http://outletonline-michaelkors.com 52:38 no How to Educate Your SEO Clients & Set Expectations [PODCAST] http://tracking.feedpress.it/link/14253/7062671 Thu, 12 Oct 2017 11:00:59 +0000 /set-seo-client-expectations-podcast/217969/ /set-seo-client-expectations-podcast/217969/#respond /set-seo-client-expectations-podcast/217969/feed/ 0 <p>Forensic SEO consultant and industry veteran Alan Bleiweiss talks about the importance of educating and setting expectations with SEO clients. </p><p>The post <a rel="nofollow" href="/set-seo-client-expectations-podcast/217969/">How to Educate Your SEO Clients & Set Expectations [PODCAST]</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> How to Educate Your SEO Clients & Set Expectations [PODCAST] Forensic SEO consultant Alan Bleiweiss joins SEJ's Loren Baker in this episode of Search Engine Nerds. Bleiweiss, an industry veteran, talks about the importance of educating and setting expectations with SEO clients. http://outletonline-michaelkors.com 56:33 no The Unusual Branding Strategy That Made This SEO Company a Success http://tracking.feedpress.it/link/14253/6939631 Thu, 28 Sep 2017 20:00:18 +0000 /branding-strategy-seo-company/216191/ /branding-strategy-seo-company/216191/#respond /branding-strategy-seo-company/216191/feed/ 0 <p>Clayton Johnson of The HOTH shares insights on link building, content, and how the industry has changed over the years. </p><p>The post <a rel="nofollow" href="/branding-strategy-seo-company/216191/">The Unusual Branding Strategy That Made This SEO Company a Success</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> The Unusual Branding Strategy That Made This SEO Company a Success Clayton Johnson, COO at The HOTH, joins SEJ's Loren Baker in this Search Engine Nerds episode. http://outletonline-michaelkors.com 33:53 no Gary Illyes on How to Get Ready for Google’s Mobile-First Index http://tracking.feedpress.it/link/14253/6398767 Thu, 03 Aug 2017 11:30:40 +0000 /mobile-first-google-gary-illyes/208156/ /mobile-first-google-gary-illyes/208156/#respond /mobile-first-google-gary-illyes/208156/feed/ 0 <p>Google's Gary Illyes on how to prepare for a mobile-first index and ensure your mobile website will rank well.</p><p>The post <a rel="nofollow" href="/mobile-first-google-gary-illyes/208156/">Gary Illyes on How to Get Ready for Google’s Mobile-First Index</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> A Mobile-First Google with Google's Own Gary Illyes Gary Illyes, Webmaster Trends Analyst at Google, joins SEJ's Brent Csutoras in this Search Engine Nerds episode. http://outletonline-michaelkors.com 50:32 no Influencer Marketing Strategies for Success [PODCAST] http://tracking.feedpress.it/link/14253/6167113 Thu, 06 Jul 2017 11:30:48 +0000 /jumping-influencer-marketing-podcast/203976/ /jumping-influencer-marketing-podcast/203976/#respond /jumping-influencer-marketing-podcast/203976/feed/ 0 <p>Joe Sinkwitz joins Search Engine Nerds to talk about share strategies that will help you succeed in influencer marketing.</p><p>The post <a rel="nofollow" href="/jumping-influencer-marketing-podcast/203976/">Influencer Marketing Strategies for Success [PODCAST]</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> Influencer Marketing: Strategies for Success Joe Sinkwitz, CEO and co-founder of Intellifluence, joins SEJ's Brent Csutoras in this Search Engine Nerds episode to share tips and learnings on how to make influencer marketing work for you. Sinkwitz also gives advice on strategies that will get you results and how to improve your success rate with influencer marketing. http://outletonline-michaelkors.com 26:03 no How to Build and Sell a Subscription-Based Company [PODCAST] http://tracking.feedpress.it/link/14253/5986989 Thu, 08 Jun 2017 10:26:02 +0000 /build-sell-subscription-based-company-podcast/201284/ /build-sell-subscription-based-company-podcast/201284/#respond /build-sell-subscription-based-company-podcast/201284/feed/ 0 <p>Dan Faggella of TechEmergence joins SEJ's Brent Csutoras to share tips and learnings on building and selling a subscription-based website.</p><p>The post <a rel="nofollow" href="/build-sell-subscription-based-company-podcast/201284/">How to Build and Sell a Subscription-Based Company [PODCAST]</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> How to Build and Sell Your Subscription Based Company Thinking of building your email list but unsure how to get the numbers up? Or are you ready to sell your current business and move on to the next big thing? Dan Faggella, Founder of AI market research and media firm TechEmergence, joins SEJ's Brent Csutoras to share tips and learnings on building and selling a subscription-based website. Faggella also gives advice on how to bring in subscribers and build trust with them, and how content can help drive email marketing. http://outletonline-michaelkors.com 32:56 no AI. Machine Learning. What’s the Impact on Digital Marketing Today? [PODCAST] http://tracking.feedpress.it/link/14253/5902484 Thu, 25 May 2017 10:28:36 +0000 /ai-machine-learning-online-marketing-podcast/199462/ /ai-machine-learning-online-marketing-podcast/199462/#respond /ai-machine-learning-online-marketing-podcast/199462/feed/ 0 <p>Marc Poirier of Acquisio joins SEJ's Brent Csutoras to talk about how artificial intelligence and machine learning impacts online marketing.</p><p>The post <a rel="nofollow" href="/ai-machine-learning-online-marketing-podcast/199462/">AI. Machine Learning. What’s the Impact on Digital Marketing Today? [PODCAST]</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> AI and Machine Learning in Online Marketing Marc Poirier, CEO and co-founder of Acquisio, joins SEJ Chief Social Media Strategist Brent Csutoras to talk about how artificial intelligence and machine learning impacts online marketing. Poirier also gives us a primer on how AI is affecting local search and shares his verdict on the battle between AI and humans in search and marketing. http://outletonline-michaelkors.com 28:49 no John Doherty on Qualifying SEO Leads & Setting Expectations [PODCAST] http://tracking.feedpress.it/link/14253/5864631 Fri, 19 May 2017 10:19:16 +0000 /john-doherty-importance-qualifying-seo-leads-setting-expectations-podcast/197333/ /john-doherty-importance-qualifying-seo-leads-setting-expectations-podcast/197333/#respond /john-doherty-importance-qualifying-seo-leads-setting-expectations-podcast/197333/feed/ 0 <p>John Doherty talks about how to qualify potential SEO leads and setting expectations with these leads on Search Engine Nerds.</p><p>The post <a rel="nofollow" href="/john-doherty-importance-qualifying-seo-leads-setting-expectations-podcast/197333/">John Doherty on Qualifying SEO Leads & Setting Expectations [PODCAST]</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> The Importance of Qualifying SEO Leads and Setting Expectations John Doherty, Founder and Growth Consultant at Credo, joins SEJ Founder Loren Baker to discuss the importance of qualifying SEO leads and how to set expectations when it comes to clients. Doherty also shares resources for SEO beginners as well as those wanting to jump to the next level in their SEO careers. http://outletonline-michaelkors.com 47:07 no Paid Search: A Focus on Profitability With Maddie Cary [PODCAST] http://tracking.feedpress.it/link/14253/5749913 Fri, 28 Apr 2017 10:00:30 +0000 /paid-search-focus-profitability-maddie-cary-podcast/195067/ /paid-search-focus-profitability-maddie-cary-podcast/195067/#respond /paid-search-focus-profitability-maddie-cary-podcast/195067/feed/ 0 <p>Find out how your paid search efforts can lead to bigger and better payoffs in this Search Engine Nerds episode.</p><p>The post <a rel="nofollow" href="/paid-search-focus-profitability-maddie-cary-podcast/195067/">Paid Search: A Focus on Profitability With Maddie Cary [PODCAST]</a> appeared first on <a rel="nofollow" href="">http://outletonline-michaelkors.com</a>.</p>]]> Paid Search: A Focus on Profitability With Maddie Cary Maddie Cary, Director of Paid Search at Point It Digital Marketing, joins SEJ Chief Social Media Strategist Brent Csutoras to discuss the profitability of paid search and how to ensure your campaigns result in a good ROI. Cary also talks about how brand awareness affects paid search and identifies areas that could have a significant impact on paid search profitability. http://outletonline-michaelkors.com 34:31 no