The ability to track what people say about you online has several benefits.
You can leave timely feedback on comments about you. It can help improve your products and services.
Most of all, monitoring what people say about you online will help you maintain a good reputation.
Here are 10 tools that can help you monitor your online reputation, irrespective of your niche.
1. Google Alerts
Google has several valuable free tools for marketers and SEO pros, and Google Alerts is one of them. If you’re a seasoned marketer, then you probably already know and use it, either for monitoring your brand or for content creation.
Simply enter your company name the same way you’d enter terms in your niche you want to get alerts for.
For example, this is an alert for “search engine marketing”:
You’ll get email notifications of your mentions via Google’s database, based on your preferences: as they happen, at least once a day, and at most once a week.
2. Social Mention
Social Mention monitors more than 80 social media sites, including Facebook, Twitter, and YouTube.
The results also display the following information to help you measure, monitor, and improve your brand’s reputation:
- Strength: The likelihood that your brand is discussed on social media.
- Sentiments: The ratio of positive mentions to negative mentions.
- Passion: The likelihood that people talking about your brand will do so repeatedly.
- Reach: The number of unique authors who write about or mention your brand.
Here’s what it looks like:
Another reason to use it: Social Mention is free.
Trackur calls itself the “broadest social media monitoring” tool — a debatable claim. In trying to live up to such a lofty promise, it has several features to help you monitor your brand online.
Trackur offers full monitoring of all social media and mainstream news sites, insights like trends, keyword discovery, and influence scoring.
For example, this is what the dashboard looks like when I type in the keyword “Facebook.”
Additionally, if you offer social media monitoring as a service to clients, you can pay to customize your dashboard with your logo, URL, and your own colors.
SentiOne helps you to pay attention to what your customers or others generally are saying about your brand. With SentiOne, you’ll get access to not just real-time data but historical data too – what people may have said about your brand in the past before you began using SentiOne.
You can track mentions of your brand, social profiles, or other keywords.
If you feel you’ll experience information overload, since SentiOne scours thousands of web sources to find mentions of your brand, you can easily filter the number of keywords you’re tracking.
Plus, you can filter results into positive or negative mentions, where the latter can help you act quickly to avert crisis where necessary.
Reputology is a review management and monitoring platform for multi-location businesses. Put simply, it helps businesses manage and monitor reviews online.
Apart from social media sites, you can “listen” to what customers are saying about your site from industry-specific review sites in the hospitality, dining, healthcare, fitness, and real estate niches.
To ensure you handle negative reviews efficiently, Reputology converts them into customer service tickets.
6. Review Push
This online review management software helps businesses with multiple locations to monitor social media and popular review sites (e.g., Facebook, Yelp, Google, Yellowpages, Foursquare).
The best part isn’t only that you’ll get all reviews from any site in one place, but when you set up email alerts, you can respond to any review, positive or negative, directly from your inbox with Review Push.
You can also see the review sites on the web or in your industry that your business is not yet listed on. Then Review Push ranks your stores’ review performance online so you can easily see which store should improve its product or service delivery.
If you’re wondering how you’ll get reports from multiple locations, there’s multi-level reporting where you can get reports from corporate, regional, or store level.
Chatmeter was designed to help companies collect and analyze customer feedback and improve customer experience for multi-location brands and agencies.
It notifies you via email of any reviews found on over 20 local search and review sites. In addition, you’ll get notifications when there’s new content about your brand.
Chatmeter has tools that enable you to spy on your local competitors to see how you stack up against them and what you can learn from their activities.
Their widget allows you to share reviews from external sites on your website and store’s pages. And if you create a new profile on a listings’ site, your profiles on other listings sites are automatically updated with any current information.
8. Reputation Ranger
Created for four niche industries — restaurants and bars, hotels and travel, automotive sales and services, and plumbers and home contractors — Reputation Ranger monitors Facebook and industry-related sites to create alerts and reports.
Broken down by niche, it comes to:
- 15 websites plus Facebook in the hotel and travel niche.
- 12 websites in the restaurant and bar niche.
- 9 websites for plumbers and other contractors.
- 12 auto-related review websites and blogs.
So you’ll largely get real-time monitoring and alerts of the review sites that matter most to your business, depending on your niche.
9. Reputation Health
If you have a medical practice, or you offer SEO and other online marketing services to medical practices, you may need Reputation Health.
It offers reputation management and online review monitoring for physicians. It monitors 23 review sites related to the medical practice, including DrScore, HealthGrades, UcompareHealthcare, and Vitals.
The software collects online mentions and reviews of what patients are saying about your practice and sends you email alerts.
What started as a press clipping service that scanned news sources to get keywords relevant to customers has since evolved into a full-blown media monitoring tool.
Today, Meltwater goes beyond press monitoring by adding social media listening into the mix with real-time analytics. It still offers the largest global media database, so you can be sure you’ll see all your mentions in the news media too.
If you’re keen on who’s talking about your competitors or where they’re getting features, or how many mentions they’re getting daily, weekly, or monthly in comparison to yours, you can track that via Meltwater too.
While you can see your reports and analytics from your Meltwater dashboard, you can also transform these reports into presentations directly from the dashboard and also share them with internal teams.
You can manually perform searches for your brand’s name on search engines or social media sites, but you’ll likely find a handful of results at best. Not to mention the sheer drudgery and valuable time you’ll need to spend on such an undertaking daily, weekly, or monthly.
The tools above will help you more easily and efficiently monitor your online reputation. Choose one that works best for your brand.
More Online Reputation Management Resources:
- Why Authentic Content Marketing Matters Now More Than Ever
- Why PR Is Crucial to SEO & 11 Ways to Get Coverage
- 5 Ways to Make Your Business Look Good to Customers Online
Screenshots taken by Vikas Agrawal, May 2018
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